Media audience research : a guide for professionals /

By: Mytton, GrahamContributor(s): Diem, Peter | Dam, Piet Hein vanMaterial type: TextTextPublication details: Los angeles sage 2016Edition: Third editionDescription: xvi, 281 pagesISBN: 9789351506430
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Item type Current library Call number Status Date due Barcode
Books Books Central Amity Mumbai Library
BJMC
Available B-442

Revision of author's Handbook on radio and television audience research.

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