000 00485nam a22001697a 4500
999 _c5685
_d5685
003 AUM
020 _a9789351506430
100 1 _aMytton, Graham,
245 1 0 _aMedia audience research :
_ba guide for professionals /
250 _aThird edition.
260 _aLos angeles
_bsage
_c2016
300 _axvi, 281 pages ;
500 _aRevision of author's Handbook on radio and television audience research.
700 1 _aDiem, Peter,
700 1 _aDam, Piet Hein van,
942 _2ddc
_cBK