000 00341nam a2200133Ia 4500
008 150331s2014 xx 000 0 und d
020 _a9780198069867
100 _aDutta,K.
245 _aBrand Management (Principal & Practices)
250 _a4ed
260 _aNew Delhi
_bOxford University Press
_c2014
300 _a455
942 _2ddc
_cBK
_017
999 _c385
_d385