000 00309nam a22001457a 4500
003 AUM
020 _a9780071284400
100 _aBelch
245 _aAdvertising and Promotion
250 _a8th
260 _aNew York
_bMcgrow hill Compainies
_c2009
300 _a838
700 _aBelch
942 _2ddc
_cBK
999 _c3027
_d3027