000 00338nam a2200121Ia 4500
008 150331s2014 xx 000 0 und d
020 _a9781259026058
100 _aShah,k.
245 _aAdvertising & Integrated Marketing Communications
260 _aNew Delhi
_bMcgraw Hill Education Ind. Pvt.Ltd.
_c2014
300 _a889
942 _2ddc
_cBK
_02
999 _c11
_d11