TY  - BOOK
AU  - Mytton,Graham
AU  - Diem,Peter
AU  - Dam,Piet Hein van
TI  - Media audience research: a guide for professionals 
SN  - 9789351506430 
PY  - 2016///
CY  - Los angeles
PB  - sage
N1  - Revision of author's Handbook on radio and television audience research
ER  -