TY  - BOOK
AU  - Zeithaml,V.A.
AU  - Bitner,M.J.& Other
TI  - Services Marketing (Integrating Customer Focus Across the firm)
SN  - 9781259026812
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt.Ltd.
ER  -