Advertising And Integrated Marketing Communication (Record no. 6893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00324nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUM |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name (Main Author) | Shah, kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising And Integrated Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2014 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | MC Graw Hill Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (pages) | 889 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location (Dpt.) | Date acquired (Bill Date) | Source of acquisition (Vendor) | Cost, normal purchase price | Total Checkouts | Full call number | Barcode (Acc. No.) | Date last seen | Price effective from | Koha item type | bill date | bill no. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Amity Mumbai Library | Central Amity Mumbai Library | BBA | 19/05/2022 | E.S.O.Delhi | 970.00 | 659.1/SHA | C-3822 | 29/06/2022 | 29/06/2022 | Books | 19-05-2022 | DL-22-23/T71 |