Strategic Marketing Communication New ways to Build and Integrate communication (Record no. 5575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00367nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUM |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749429188 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name (Main Author) | Smith, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Communication New ways to Build and Integrate communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st,1997 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page Limited London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (pages) | 300 |
| 490 ## - SERIES STATEMENT | |
| Series statement | 1st,1997 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location (Dpt.) | Date acquired (Bill Date) | Source of acquisition (Vendor) | Cost, normal purchase price | Total Checkouts | Barcode (Acc. No.) | Date last seen | Date last borrowed | Price effective from | Koha item type | bill date | bill no. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Amity Mumbai Library | Central Amity Mumbai Library | Royal institute of charted suryeros | 23/08/2018 | Shankar Book Depo | 2893.00 | 2 | O-922 | 22/02/2023 | 08/02/2023 | 23/08/2018 | Books | 19/05/2018 | IN22273 |