Advertising and Integrated Marketing Commmunication (Record no. 3019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00290nam a22001217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUM |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name (Main Author) | Shah, Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Marketing Commmunication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Mcgraw hill edu |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (pages) | 889 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location (Dpt.) | Date acquired (Bill Date) | Source of acquisition (Vendor) | Total Checkouts | Barcode (Acc. No.) | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Amity Mumbai Library | Central Amity Mumbai Library | BJMC | 06/10/2016 | Standerd book Agency | 4 | B-372 | 17/01/2022 | 29/12/2021 | 06/10/2016 | Books | Row No-39 |