Advertising, promption, &Marketing Communications (Record no. 209)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150331s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promption, &Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson edu. South Asia |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baaac Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Bill_no. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Amity Mumbai Library | Central Amity Mumbai Library | BBA | 10/07/2015 | Orange Book Store, Delhi | 0.00 | C-222 | 10/07/2015 | 23/07/2014 | Books | 4545 | |||||
| Central Amity Mumbai Library | Central Amity Mumbai Library | BBA | 10/07/2015 | Orange Book Store, Delhi | 0.00 | C-223 | 28/03/2024 | 23/07/2014 | Books | 4545 | |||||
| Central Amity Mumbai Library | Central Amity Mumbai Library | BBA | 10/07/2015 | Orange Book Store, Delhi | 0.00 | C-224 | 10/07/2015 | 23/07/2014 | Books | 4545 |