Advertising & Integrated Marketing Communications (Record no. 11)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00338nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150331s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026058 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah,k. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & Integrated Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Mcgraw Hill Education Ind. Pvt.Ltd. |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 889 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Amity Mumbai Library | Central Amity Mumbai Library | BJMC | 10/07/2015 | 0.00 | B-34 | 10/07/2015 | 10/07/2015 | Books | Row No-39 | ||||||
| Central Amity Mumbai Library | Central Amity Mumbai Library | BJMC | 10/07/2015 | 0.00 | B-35 | 21/05/2018 | 10/07/2015 | Books | Row No-39 | 2 | 18/05/2018 |