Branded Entertainment Product Placement and Brand Strategy In The Entertainment Business (Record no. 10301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00329nam a22001217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUM |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749451516 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name (Main Author) | Lehu, Jean Marc. |
| 245 ## - TITLE STATEMENT | |
| Title | Branded Entertainment Product Placement and Brand Strategy In The Entertainment Business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page Ltd. |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (pages) | 266 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location (Dpt.) | Date acquired (Bill Date) | Total Checkouts | Barcode (Acc. No.) | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bound | Central library | Central library | Fashion Design | 15/07/2025 | G-278 | 15/07/2025 | 15/07/2025 | Books |