Whats in A Brand Building Brand Equity Through Advertising (Record no. 10247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a22001217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUM |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074632017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name (Main Author) | Jones, John Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Whats in A Brand Building Brand Equity Through Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Mc Graw Hill Publishing Company Ltd. |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (pages) | 335 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location (Dpt.) | Date acquired (Bill Date) | Total Checkouts | Barcode (Acc. No.) | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bound | Central Amity Mumbai Library | Central Amity Mumbai Library | Fashion Design | 14/07/2025 | G-219 | 14/07/2025 | 14/07/2025 | Books |